We have exciting news around our PRWeb Podcast service. In the past, you had to be using our $200 service level (top-o-da-line) to be able to make use of our professionally produced and distributed podcast service. According to our press release today, that’s about to change:
Beginning Monday, December 18th, PRWeb’s existing podcast services will be available as an add-on to any of PRWeb’s press release distribution packages for $100. An additional podcast service offering an in-depth, extended 20 minute interview will also be available for an add-on of $200 to any existing press release package.
If you haven’t taken advantage of this service, you probably have no idea how much production work goes into a PRWeb Podcast and how nice they are in their final form. Most folks assume we simply read the press release and call it good. That couldn’t be further from the truth.
When setting your press release up on on the PRWeb platform, one of the Advanced Feature options is to schedule your podcast interview. This is in effect a 15-20 minute conference call with whoever you want and the interviewer we provide. The first few minutes are used to confirm how the conversation is to go. Typically these are “fireside chat” conversations which start with the interviewer’s introduction, “So-and-so Company recently announced such-and-such. We’re here now with John Doe from So-and-so Company. How are you Mr. Doe?” and it continues from there.
During the conversation, there may be dogs barking, doors slamming, babies crying, “let me try that again” mis-answered questions, “umms,” “ahhs,” etc. that need to be edited out to improve the final result. For some podcasts, we’ve even reorganized the order of the Q/A so the conversation flows better. Then we place “bumbers” at the beginning and end of the interview which provide a professionally produced musical fanfare introduction and “fade-to-black” at the end. There are many (over 1,700) examples to listen to at PRWeb Podcasts.
Are you producing your own podcasts for your company? According to the calls I have received, there are many doing just that. At the Podcast and Multimedia Expo this year, I was introduced to several vendors with very busy booths who are providing the necessary hardware and software tools to do just that. So I realize how necessary it is for PRWeb to distribute your “homemade” podcasts in addition to the ones we produce. So you will notice in our announcement the plan is to enable you to attach to your release podcasts you have produced elsewhere so they can be distributed together.
In the end, you should have no excuse for not including a podcast (aka audio interview) with your press releases. We’re ready and able to produce them for you or, at the least, you will be able to upload your own for distribution with your releases.
Tags: 3 Comments
3 responses so far ↓
Hi Joe
In the last para, did you mean “you should have no excuse for NOT including…”.
I totally agree that podcasts are here to stay and IMHO, podcasts will be the most important marketing tool of 2007. You can’t read ebooks while on the go, you can’t watch a video while on the go but you can definitely listen to an audio podcast while you are cooking, jogging or just driving a car. And most of these times, the marketer gets an individual with minimal distractions.
@Arun - Thank you for that most important edit!