Today, PR Newswire announced they are going to begin adding a link to Technorati at the bottom of their press release pages. This link will open another page on Technorati’s site showing what blogs or other sites are linking back to the release page. Kudos to PR Newswire for enabling their customers to see the online conversation. And also for doing this without pushing press releases into Technorati’s blog index.
The value of monitoring and interacting with online conversations around press releases is tremendously empowering. That wasn’t lost on PRWeb. Almost a year ago we pioneered the first Trackback technology ever implemented within a press releases. A great example of Trackbacks is the press release in which we announced Trackbacks in PRWeb press releases. Look below the body of the release and you will find a list of links to articles from those who took an interest in this announcement and wrote about it online. Pretty sweet, huh? We agree and apparently others in the newswire space are coming up with ways to do similar things.
Comparing PRWeb’s Trackbacks to the functionality offered in today’s announcement:
- PRWeb Trackbacks do not require leaving the press release page to view them.
- If it’s your press release you will receive emailed alerts as soon as new Trackbacks are discovered.
- You get the option of showing all Trackbacks, selectively showing some or not displaying any (such as the pharmaceutical industry requires) while still receiving alerts.
We love online conversations, especially when they can happen right on the press release.
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[...] I was really amused last year when PRN announced their delicious relationship. Yesterday they announced a “partnership” with Technorati which turns out is not much of an announcement at all. I am equally amused that PRN would enter into a formal partnership with Technorati for something that they could have been doing years ago. Someone at PRN probably received major kudos for this relationship. What the deserve is a spanking for not understanding the space better. [...]